Perform an SEO audit 16 steps checklist to better rankings

Understand how your URLs fit into your site’s structure and focus on your most valuable pages. Track key SEO metrics and technical insights to refine your strategy and rank higher. These Semrush SEO audit reports help monitor your website to make sure that its site health is improving and you can catch all upcoming issues before they become trouble. This report will help you find all of your internal linking issues, carefully organize your website structure, and ensure efficient PageRank distribution. Optimizing content for Large Language Models (LLMs) has become more and more important. Making content easy to understand for LLMs increases visibility.

SEO audit

The Ultimate Topic Cluster Cheat Sheet & Checklist Bundle

We’ll provide you a prioritised list of your site’s pages and issues, ordered by those with the most number of, or most urgent problems. JetOctopus is SEO audit software designed for agencies and large ecommerce websites that have many pages to evaluate. You also have the option to schedule crawls to be performed at specified intervals. And automatically export crawl data to generate reports on the fly.

Structured Data

SEO audit

In addition, it includes another dimension of SEO issues using its own interpretation of SEO best practices. But because of this, it’s always the job of the SEO analyst to help identify these issues and prioritize them in a way that makes sense to the client. Screaming Frog is the de facto standard for comprehensive technical SEO audits.

To check if your website is well-structured, use Google Analytics to track bounce rates, page views, and improve high-bounce pages. Test mobile-friendliness with Google Lighthouse and make sure your SEO Anomaly navigation is clear and easy to use. To do an efficient SEO audit, you also need a structured approach.

  • It offers many features as part of its free version that other plugins charge for, like redirects and 404 management, and adding structured data.
  • The correct way to implement infinite scroll is with paginated loading, which means the URL changes as the visitor scrolls down the page.
  • This is also the step where you evaluate the topic clusters for SEO, interlinking your content with blog posts and resources that cover sub-topics.
  • Bring all of your clients digital marketing KPIs including PPC, SEO, Email, Social and more into one comprehensive platform to streamline and improve client reporting.
  • People find content online through search engines, which is why it’s vital to get your website crawled and indexed by search engine crawlers, like from Google or Bing.

Technical SEO Audits

This table view format allows you to quickly see which areas of your website are performing well and which areas need improvement. The audit report may also include specific actions that you can take to improve your site’s performance and increase its visibility in search engine results pages (SERPs). Our SEO reports also let you know of any problems or technical shortcomings in your website that may be hurting your search engine rankings. Your website is the “hub” of your online brand – so, it’s important to have regular checkups to ensure everything is in order. It’s also important to note that your website is a living digital property, it’s typically not stagnant for long periods of time.

SEO audit